And it’s finally happened! We launched ShopRAR, the first ever online retail flash sale site dedicated to Indian fashion! We are so excited about the response and support we’ve gotten from our readers and couldn’t be happier! Of course the launch of this shop has been a long time in the making and we’d love to share the story with you!
When we first started out as bloggers on Indian fashion and lifestyle, we had the long term vision of ultimately curating our own line of clothing. As blogging carried on, life carried on, kids joined the fun, new jobs happened – life just became a little hectic to add even more to the mix. We love blogging so much and didn’t want to take anything away from that.
Dipti still had the itch though. She knew she wanted to somehow start an outlet where people could shop for styles that the 3 sisters love and wear. She also wanted it to be a store where she would shop, which meant it needed to be more affordable than proper retail sites, super easy to use, and constantly up to date. She did some digging around and finally landed on the flash sale model! She knew that the readers of RAR would especially appreciate the discounts and speedy process – just like we do!
HOW IT WORKS! Think of ShopRAR as a pop up sale store! ShopRAR will be featuring collections from a wide range of brands. To find out when sales go live, follow ShopRAR on Instagram, Twitter, and Facebook. Once a sale goes live, it lasts for 72 hours only and then that price is gone! There are limited quantities of each item at this lowest price so you have to act fast! You’ll still have a last chance to shop the collection during the next sale, but you’ll miss the lowest prices that we offered during the 72 hours!
With this edge-of-the-seat model, finding designers wasn’t hard at all! As soon as we told them that the store was intended for savvy, cultural women, looking for a fast, easy, and exciting shopping experience, they were on board! We’re launching with some of the biggest brands in the industry, but we assure you those are not all! We wanted to make sure we had a good range of designers, from power house brands to newcomers who are looking to make their mark on the runway!
If you love shopping as much as we do and are looking for a fast, affordable way to buy some high quality Indian fashion, join the ShopRAR hype and see what it is all about!